Work Product (Artifact): Product Artwork

This artifact consists of the text (print specs) and artwork that will be used to 'brand' the product. The Product Artwork may appear on physical packaging or on a web site.

Purpose

Product Artwork fulfills a "marketing function". The purpose of Product Artwork is to distinctly brand the product so that it is distinguishable and attractive to the potential consumer. In the case of products available over the internet, product artwork may extend to the "look and feel" of the host web site, and the overall image the vendor is trying to project.

Relationships

Container Artifact	Product
Input To	Mandatory: None	Optional: Release to Manufacturing	External: None

Properties

Optional
Planned

Tailoring

Representation Options	Decide what, if any artwork, is required for the product.