Artifact: Product Artwork

This artifact consists of the text (print specs) and artwork that will be used to 'brand' the product. The Product Artwork may appear on physical packaging or on a web site.

Work Product Kinds: Solution

Purpose

Product Artwork fulfills a "marketing function". The purpose of Product Artwork is to distinctly brand the product so that it is distinguishable and attractive to the potential consumer. In the case of products available over the internet, product artwork may extend to the "look and feel" of the host web site, and the overall image the vendor is trying to project.

Relationships

Container Artifact	Product
Roles	Responsible: Graphic Artist	Modified By: Graphic Artist
Tasks	Input To: Release to Manufacturing	Output From: Create Product Artwork
Process Usage	Deployment > Package Product > Product Artwork Deployment > Develop Support Material > Product Artwork

Tailoring

Representation Options	Decide what, if any artwork, is required for the product.