Role: Product Owner
The Product Owner represents the interests of all stakeholders, defines the features of the product and prioritizes the Product Backlog.
Role Sets: Scrum Roles
Main Description

The Product Owner has the following responsibilities:

  • Define the features of the product;
  • Decide on release date and content;
  • Be responsible for the profitability of the product (ROI);
  • Prioritize features according to market value;
  • Adjust features and priority every 30 days, as needed; and
  • Accept or reject work results.

The product owner is responsible for the first of the three Scrum ceremonies : Sprint Planning

The Scrum Team looks at the prioritized Product Backlog and slices off the top priority items and commits to completing them during a sprint. These items become the Sprint Backlog.

In return for the Scrum team's commitment to completing the selected tasks, the Product Owner commits that he or she will not throw new requirements at the team during the sprint. Requirements are allowed to change but only outside the sprint. Once the team starts on a sprint it remains maniacally focused on the goal of that sprint.

Assignment Approaches
  • A single person dedicated the the project - must be available to answer the team's questions
  • An extended member of the team that participates in sprint planning and sprint review meetings
  • Typically someone from a Marketing role or a key user in internal development
  • Can be a customer representative or a customer proxy