Role: Graphic Artist
This role creates product artwork that is included as part of the product packaging.
Role Sets: Production & Support
Relationships

Create Product ArtworkProduct ArtworkGraphic_Artist
Modifies
    Process Usage
    Main Description

    To fulfill the role of a Graphic Artist, you need to have expertise in the creative design field. You will also need to have some knowledge of the production process chosen for this product, for example, whether this includes shrink-wrapping and packaging the product or deploying a Web site. Given the context of business-to-customer communication, it is beneficial to have some experience in the fields of marketing and public relations.

    Staffing
    Skills

    The Graphic Artist role requires experience or, at a minimum, training-in graphic artistry. A person playing this role needs to possess creativity, an understand of marketing principles and an awareness of how to attract consumer interest.

    Assignment Approaches

    The Graphic Artist role can be assigned in the following ways:

    • Contract the role out to a specialized graphic art consultant. This is a common approach to dealing with these responsibilities.
    • Assign one (or more) staff members to perform the Graphic Artist role. Given that graphic artistry is a specialized skill, it is generally not possible to find staff members with combined software development and graphic art skills.

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